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Reach New Customers with Ads
on the Gay Friendly Yellow Pages Online Directory. Is your Business or Organization featured on the Gay Friendly Yellow Pages online directory?
If not, you're missing out on reaching consumers within the LGBT community during the most critical stage of the buying process, when they're choosing a business and comparing products and services.Â
Get listed and get noticed on the Gay Firendly Yellow Pages Online Directory now! |
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 Guide to Marketing to Gay and Lesbian ConsumersReaching a $600 billion market requires sensitivity and support
By Matt Alderton
For decades, gay men and women have been living invisible lives. Not only in the media and on the streets, but also in the marketplace. That's changing, however, thanks to growing efforts within the gay community, members of which are actively working to claim their identities not only as citizens, but also as consumers. Their efforts have paid off. Today, gay consumers are not only participating in the marketplace, but more and more they're driving it, too. |
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The gay market has come out of the closet and flourished as one of the most powerful and promising groups of consumers in the checkout line. The rainbow flag is colored green, and smart marketers are taking notice.
Gays and lesbians spend more than $600 billion every year; they're business owner's dream customers because they are:
Affluent: The average annual income for a gay household is $61,000, 20.4 percent higher than in a heterosexual household.
Educated: Some 83 percent of gays and lesbians have either attended or graduated from college.
Loyal: Approximately 89 percent of gays and lesbians are brand-affiliated and are highly likely to seek out brands that advertise to them.
Click here to read more. |
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